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11/24/25
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KIA DTLA has completed their conversion of a 100-year-old, 133k sf historic structure located at 2100 S. Figueroa St in downtown Los Angeles into a flagship, next-generation urban dealership. The four-story showroom and service center, designed by AO, blends contemporary automotive retail design with the building’s preserved industrial character.
The renovation introduces street-facing vehicle display, expansive glazing, vertical circulation systems, integrated automotive elevators, and a multi-level showroom experience that connects indoor and outdoor environments. Thoughtful architectural interventions, including a reconfigured service ramp, new storefront expressions, and a warm, hospitality-driven interior palette, create a seamless visitor journey while honoring the site’s original framework.
Some of the more significant renovations include:
• Revitalized Historic Façade - Contemporary storefront windows are seamlessly integrated into the restored, yet preserved façade, honoring the building’s historic character and existing fenestration while giving KIA DTLA a bold new street presence.
• Main Showroom Entry - The ground-floor showroom creates an elevated arrival experience with large-format glazing, warm wood detailing, and an open stair that connects the retail floor to the mezzanine above. AO’s design integrates hospitality cues throughout, framing Kia’s vehicles within a bright, contemporary environment.
• Exterior Speed Ramp - A sweeping concrete vehicular ramp wraps the exterior of the historic structure, guiding guests from the street level into the dealership’s upper floors. The exposed structure and industrial form pay homage to the building’s original character while introducing new circulation efficiencies essential for a modern automotive program.
• Ground-Level Service and Sales Center - The ground-level service and sales center provides a streamlined customer arrival experience, featuring updated circulation paths, integrated service desks, and visibility into the adjacent showroom, bringing modern functionality to the building’s historic framework.
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