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1/06/17
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CBRE Group has acquired Floored Inc, a leading producer of SaaS (Software as a Service) solutions, including scalable, interactive 3D graphics technology, for the global commercial real estate industry. Floored gives CBRE’s professionals and clients access to advanced technology, and significantly increases the company’s capabilities to develop technology innovations that enhance marketing and leasing of commercial properties.
Floored’s two main existing SaaS products are:
• Protofit, which allows users to visualize and edit floor plans in 2D and 3D (including accurate external window views from each floor) and to create customized space layouts in real-time. Protofit, which is being rebranded as Floored Plans, has been utilized in over 65 msf of properties.
• Luma, which enables a high-quality, interactive, next-generation customized 3D “walk-through” experience for new, unbuilt and repositioned spaces. This technology has been used to visualize space from project concept and design all the way through leasing and marketing efforts and is now being re-branded as Floored Build.
The products are used by property owners like Related, Equity Office, Hines and Beacon Capital.
Floored’s co-founders – Chief Executive Officer David Eisenberg, Chief Technology Officer Dustin Byrne and Vice President of Engineering Judy He – and their 36-person team of engineers, designers, 3D modelers and client support personnel will all join CBRE as part of the acquisition. Mr. Eisenberg will serve as SVP of Digital Enablement & Technology for CBRE’s leasing business (called Advisory & Transaction Services).
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