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November 29, 2023
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Premier Business Centers Rebrands to Premier Workspaces


Premier Business Centers®, one of the largest privately owned flexible workplace operators in the U.S. with a 17 year operating history and over 90 shared workspace locations, has rebranded as Premier Workspaces®. The new name, logo, slogan, and website represent a strong contemporary brand representative of the company today and its dynamic approach as a best-in-class shared workspace operator positioned for growth.

Premier was formed in May 2002 by The Bascom Group to purchase American Office Centers’ nine shared workspace locations out of bankruptcy. Premier has continued to grow through a combination of acquisitions of primarily distressed, shared workspace companies that they repositioned and direct leases for brand new shared workspace centers. The growth has been steady for the past 17 years with Premier adding a new location every 45 days on average.

It is no secret that the shared office space industry has grown and evolved with many new operators entering the market in recent years. For Premier, a long-standing leader in the industry, a name change is a step that reflects the new combined definition of coworking, shared office space, and executive suites. The rebranding reflects both the evolution of the company as well as its vision for the future.

“Premier Workspaces offers coworking and shared office space with larger offices, more privacy in a more professional environment than many of our competitors. The new name more accurately reflects the products and services that we offer and the modern look and feel of our centers while at the same time embracing all of the existing principles of what our original name stood for these past 17 years. Our goal is to introduce businesses of all sizes to the workspace and services that they need to succeed - while simultaneously moving our brand forward,” stated CEO, Jeff Reinstein when questioned on his decision to transform the company’s brand. “This is a new milestone for Premier and the rebrand is testament to the confidence we have in the work we are doing and where we are going.”

The rebrand also focuses on adding to the sense of community shared by clients across the various workspaces.

As Premier Workspaces, the company will continue to create customized service plans that include an attractive, modern and well-appointed work environment, state-of-the-art communications and technology and business support services. Private offices, mini-suites, virtual offices, coworking spaces and conference/meeting room facilities all remain at the core of serviced options provided by Premier.

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