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1/21/25
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The veteran NoCal multifamily brokerage team of Keith Manson, Zachary Greenwood and Mac Watson has joined Cushman & Wakefield to lead the firm’s Northern California Multifamily Capital Markets. The move will enable Cushman & Wakefield to boost its national and regional investor client services and coverage capabilities in the critical multifamily sector in Northern California.
Offering decades of top production and experience and consistently recognized among the leading apartment sales brokers within the region, the team is led by Manson, who will be Vice Chair. Greenwood will serve as Managing Director while Watson has been named Senior Director.
Manson, Greenwood, and Watson will be based in Cushman & Wakefield’s San Francisco and East Bay offices. The trio come over from CBRE where they were a top-producing multifamily team for many years. They have arranged numerous transactions in the San Francisco Bay Area, with a focus on the sales of a variety of multifamily and mixed-use assets and including land to develop apartment buildings and condominium conversions/reversions.
Manson has been in the investment real estate brokerage business for over 20 years in the San Francisco Bay Area. He has been a Costar Power Broker multiple times and was consistently ranked as one of the top ten brokers for CBRE’s East Bay offices. Prior to CBRE, Manson worked at Wheelhouse Investment Real Estate Brokerage and Arroyo & Coates.
“Anchored by some of the world’s most desired cities and neighborhoods to live, work and play, the San Francisco Bay Area and Northern California region offers tremendous potential for multifamily investors and developers,” noted Manson. “With the backdrop of a robust millennial labor pool and an aggressively unattainable cost of housing dynamic, ample renter demand continues to drive the need for existing apartment units alongside a heavily under-supplied development pipeline.”
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