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9/17/26
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R.D. Olson Development and Senoa Investment Partners have broken ground on Senoa Resort & Spa, a quiet 70-key luxury wellness resort spanning 11.5 acres in Sedona, AZ. The $116 mil villa-style resort immerses guests within desert and creekside scenery while being minutes away from downtown Sedona.
The project, located at 150 Schnebly Hill Rd, is being built by R.D. Olson Construction. Key partners on the project include AO (architect of record) and WATG (entitlement architect).
The resort will be built to conserve Sedona’s scenic beauty and provide economic benefits to the community. The development’s 29 freestanding structures will use site-sensitive materials and be positioned to preserve site lines, salvage Soaptree Yucca plants all while providing guests with unparalleled desert and creekside views. Senoa Resort & Spa will also support the well-being of the people it serves through adding over 150 jobs in hospitality, health, and construction.
Guests will have access to idyllic amenities including a signature two-story creekside restaurant that will incorporate indigenous menu options, a Red Rock Saloon bar concept, an event lawn with green foliage and private creek access, and a poolside experience. A 5.5k sf spa is set to be a centerpiece of the resort along with a 3.2k sf multi-purpose space suitable to host meetings and events of different sizes.
Rooms will be constructed to suit solo travelers and large groups. Offerings are set to include rooms ranging from 600 sf king bedrooms, 720 sf suites and a 1.3k sf presidential suite. They will be designed to incorporate an indoor-outdoor layout, further connecting guests to their surroundings. The site is also set to accommodate 90 valet parking spaces, which is especially convenient for travelers as over 80% travel to Sedona by car (Sedona Chamber of Commerce and Tourism Bureau).
Senoa Resort & Spa is slated to open in late 2028. Construction will have a phased approach with the first covering the demolition and remediation of existing buildings, grading, drainage, utilities, site work improvements and certification of building pads. The second phase will focus on new villa construction and finalizing site work.
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