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12/04/25
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The five-member student team from the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy took home the Silver Shovel as the winning team at the 28th annual NAIOP SoCal USC vs. UCLA Real Estate Challenge, held November 20.
The annual competition pits graduate student teams from the Ziman Center of Real Estate at UCLA’s Anderson School of Business and the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy in a battle to determine the highest and best use for a unique parcel of land in Southern California. The chapter’s competition is now tied at 14 wins for each university.
The USC team, including Desiree Bieber, Alex Blecksmith, Hugh Garvey, Roshan Matin, and Paris Sato, presented their proposal, dubbed Rosemead Crossing, for a transformative mixed-use development designed to create a best-in-class destination for the City of Pico Rivera and the broader community. Highlights of the proposal included townhomes for rent as well as 206 units of multifamily with 10% dedicated overall to affordable, along with grocery-anchored ground floor retail. The USC proposal was created to respond to the challenge project involving a 2.85-acre site in the City of Pico Rivera located on a major arterial road that will soon benefit from a Metro E Line extension.
An event highlight were presentations by USC’s Honorary Captain Brett Dedeaux, Chief Executive and Managing Partner, Dedeaux Properties, and UCLA’s Honorary Captain Mary Ricks, former President, Kennedy Wilson.
The UCLA team, comprised of Isabelle Donatelli, Natalie Jones, Alexa Nourafchan, Sammi Weintraub, and Mark Yu, presented their response to the challenge site titled Proxima, a mixed-use transit-oriented development that delivers 230 affordable apartments along with ground floor retail, experiential pop-up retail, linear parks, and public plazas.
Special thanks to the industry-leading judges for the 2025 challenge that included: Jason Bonomo, MetLife Investment Management; Jason Check, Raintree Partners; Malcolm Johnson, Langdon Park Capital; Emily Mandrup, ECM Management; Benjamin Patterson, Allen Matkins; Joseph Shabani, Optimus Properties, Inc.; and Sergio Valentini, Ware Malcomb.
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