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4/16/25
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Kev Zoryan and Aaron Greeno have joined together to form Arselle Investments, a private real estate investment platform. The new platform will focus on creating differentiated access to real estate investment opportunities for investors through select product-focused, vertically integrated operating platforms to generate proprietary deal flow.
Prior to Arselle, the founders held real estate leadership roles at Morgan Stanley Real Estate Investing (MSREI) and Dune Real Estate Partners (Dune). The founders’ combined expertise spans almost five decades of diversified real estate investment experience that consists of more than $15 bil of transactions totaling roughly 52 msf of space.
Zoryan most recently served as Managing Director of Morgan Stanley and Head of U.S. Asset Management for MSREI and its various private equity funds and before that, as Head of the West Coast and Co-Head of U.S. Acquisitions for MSREI. Greeno was most recently a Partner and Head of the West Coast at Dune. Prior to that he was also a Managing Director of Morgan Stanley, where he served as Co-Head of U.S. Investments for MSREI.
“The combination of elevated interest rates, uneven asset fundamentals, and leadership turnover across the industry is creating challenges for many real estate companies. We created Arselle to address these challenges and pair institutional investment and asset management with best-in-class operating platforms to deliver better alignment, execution, and ultimately returns for our investors,” stated Arselle Founder and Managing Partner Greeno.
As noted, before his role at Dune, Greeno worked 13 years at Morgan Stanley between New York and Los Angeles, where he worked with Zoryan, who spent a total of 25 years at Morgan Stanley and served in a leadership capacity overseeing many of MSREI’s investments in the Americas.
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