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The Toy Association Inks Lease for 95k sf in El Segundo

1/22/25

The Toy Association has signed a lease for 95k sf of space at 101 Continental, a 15-story, 339.5k sf office building in El Segundo. Terms of the deal were not disclosed.

The Toy Association will move into four floors of the building, using it as their West Coast showroom, creative workspace and headquarters for their semi-annual toy convention. Located at 101 Continental Blvd, at the corner with El Segundo Blvd, the tower was constructed in 1972.

101 Continental is a premier office building offering a creative indoor/outdoor work environment. The building underwent a full $40 mil renovation in 2021 by noted architect Wolcott & Associates and features floor-to-ceiling windows on each floor with views of the Pacific Ocean, Hollywood Sign, Downtown Los Angeles, and the greater Los Angeles area. It also boasts a two-story modern lobby adorned with commissioned murals by artist Cryptik, an on-site fitness center with showers and locker rooms, a future on-site café, and approximately one acre of lush outdoor space with a ping pong table, BBQ, fire pits, outdoor pavilion, and WiFi access.

CBRE’s Quint Carroll and Tom Sheets, along with Matt Montgomery and Paul Marshall of Marshall Property and Development, represented the landlord, TA Realty, in the transaction. John Ollen and Bill Bloodgood with Newmark repped The Toy Association.

“This office lease, the largest in the South Bay submarket in 2024, reflects a strong interest in Class A office spaces in desirable areas that meet organizations’ needs for toy showroom, collaboration and headquarter space,” said Sheets. “El Segundo is the ideal location for The Toy Association and other recently signed tenants, offering a high quality of life for employees and residents with a wealth of dining and retail experiences, and proximity to LAX and major freeways.”

Other recent office leases at 101 Continental included 23k sf for CesiumAstro, a cutting-edge Aerospace defense company. 101 Continental also secured deals with Meaningful Partners, IESE Solutions, and Beacon Capital.

The deal highlights the sustained demand for premium office & R&D space in the El Segundo market, which has historically been a hub for aerospace innovation due to its proximity to the Los Angeles Air Force Base, major airports, and robust talent pool.





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