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November 28, 2023
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Luxury Amenity Space Slated to Open September 2024 at San Francisco Office Tower


The Cove, a luxury amenity space that boasts premium hospitality services for tenants and members alike, is slated to open in September 2024 on the 7th floor at 525 Market Street in San Francisco. The Cove will be a fully-staffed, activated environment, operated by Industrious, a flexible workplace company, and managed by Cushman & Wakefield.

Designed by New York-based Architecture Plus Information (A+I), a partner with deep experience in deluxe hospitality design, The Cove is approximately 29k sf and exhibits various immersive and bespoke design qualities throughout each room. With views overlooking Market Street, the space includes conference rooms, event spaces, group fitness and recovery rooms, a bar and cafe, and hidden rooms including a speakeasy, game room and podcast room.

Designed and staffed to support tenants and individual members accomplish their personal and professional goals, hospitality services are embedded throughout the space, creating a seamless experience for guests to do their best work. Staff members are thoroughly trained to engage with guests and provide guidance, as needed, adding to an enriched environment that supports intentional collaboration and culture.

While Industrious will lead all tenant experience operations throughout the building, management of The Cove amenity floor will include external partners including Kinema Fitness, which will manage the fitness amenities, and Infuse Hospitality, which will serve high quality food and beverage options in the various kitchen and bar areas and provide catering services to tenants in the building.

As part of Industrious' broader activation strategy, The Cove will also offer a select number of memberships for non-tenants as a flexible option for meetings, focused work and networking.

“The Cove is not your average check-the-box fitness and conference center,” said J.D. Lumpkin, Executive Managing Director and San Francisco Market Leader at Cushman & Wakefield. “We have studied employee engagement and workplace preferences and The Cove is reflective of what we know employers and employees are seeking in today’s evolving office sector. There is a huge opportunity in bringing an all-in-one, luxury product to a San Francisco office market that has not seen anything like The Cove. We’re proud to come together with Industrious as The Cove’s gold standard hospitality provider and with long-term and well-capitalized ownership at the helm.”

Launched in 2019, the Industrious Tenant Experience Management platform enables building owners to optimize and maximize the value of a property by offering a range of more than 100 hospitality standards, including amenity and space management, events, engagement services and culture and employee trainings, as well as design consultation, brand identity and meeting and technology management. The platform supports a fully integrated building experience and enhanced operations, offering all tenants consistent premium workspaces while increasing occupancy and engagement.

Built in 1973, 525 Market Street contains 1.08 msf of office space over 39 floors. Formerly known as as First Market Tower, the skyscraper is located at the southwest corner of First and Market Streets in the city’s financial district.

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