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ABOUT RENTV.COM
4/01/10
With its distinctive, branded style of reporting on the commercial real estate industry, RENTV has become one of the most trusted sources of industry news since its founding in 1998. It was launched by Steve Bloom, a broker in LA who had also worked for developers in NYC, who saw that the industry needed new, more exciting forms of media content. The company’s first product, launched in October 1998, was the RENTV.com web site, which has since grown to cover all of California, the Pacific Northwest and the Southwest, with separate sections for Retail, Multifamily, Finance and Property Management News.
Because of its revolutionary approach to reporting on the commercial real estate industry and its pioneering efforts in creating cost-effective online advertising opportunities for the industry, RENTV, now led by Mr. Bloom and Allen Wolfsheimer, former publisher of the California Real Estate Journal, has become one of, if not the most popular web site for this business in the region. As of July 2007, over 20,000 professionals access RENTV each month, over 12,000 professionals receive RENTV’s email newsletters, and the company’s web site generates about 12,000 user sessions each week. From the beginning, the main revenue source has been from advertising on the web site and in the emails.
In 2002, the company began producing its video news programs. The first was titled The Renaissance in Downtown Los Angeles, which was followed by programs about El Segundo, Century City, Howard Hughes Center, Irvine Spectrum and South Orange County. In addition, the company has produced three programs covering the ICSC Conferences in Las Vegas, as well as promotional videos for commercial real estate firms. All of the RENTV productions can be viewed free of charge, via video streaming, in the RENTV Video Programs section of the web site. If you have a video project in mind that might be of value to our viewers, or which sheds light on a topic or area of interest, please contact Steve Bloom at 424-419-4021.
Besides the free Daily News in each of the categories mentioned above, RENTV also offers an Executive Subscription which, for $149 per year, provides several types of in-depth reports as well as discounted access to the Archives of all the news stories written since 1999. These reports, further detailed in the Executive Subscriber Membership page, are: Hot Transactions, Tenants in the Market, SpaceJamz, Development Site and Properties on the Market. Each report covers a specific market, such as Orange County, West Los Angeles and the Inland Empire. The geographic areas covered in the reports are rotated, with most reports being updated about once a year. RENTV typically publishes two reports a month.
In 2006, the company acquired Sublease.com, a national online listing service for smaller commercial spaces available for lease or sublease. The site, which RENTV re-vamped and re-launched in early 2007, is totally free for prospects to search for listings, without any log-in or registration needed. And we’ve made placing a listing just as easy, with extremely low monthly rates for brokers, owners or anyone with commercial space for lease.
And in 2007, with our new, expanded and improved RENTV web site, our other classified ad sections – Property Listings, Job Ads and Service Directories – are now more user-friendly, efficient and effective.
The RENTV team is made up of the following folks, who work hard to bring you all of this content and our other valuable industry services each and every business day. If you’re interested in becoming part of our exciting and growing information empire, we are looking for creative, team-oriented, real estate folk to help us continually improve and expand the site. Please use the contact page to inform us of your interest.
STEVEN D. BLOOM: President and CEO, Rentv.com, Inc. and Sublease.com. Steve is the Founder and CEO of RENTV, where he forms the company’s overall growth strategy, develops new business lines, sells advertising and produces content. He also produces and hosts the RENTV Video Programs about the commercial real estate industry, which are streamed from the RENTV.COM web site. Born in NYC in 1965, Steve had a 14-year career in the commercial real estate industry prior to founding RENTV in 1998 to improve the industry’s media coverage. He was a commercial real estate broker for nine years in Los Angeles with Cushman & Wakefield and with CRESA Partners. Prior to that, he was a project manager for Forest City Ratner Companies, a large-scale commercial developer in New York City. In college, at Cornell University, Steve was already involved in real estate, working in his alma mater’s real estate department. In 1998 he received his MBA at The Marshall School of Business at USC.
ALLEN WOLFSHEIMER: Senior Vice President and Publisher, RENTV.com, Inc; Senior Vice President, Sublease.com. Allen is responsible for creating the structure and programming of our content, while also working to develop new types of content and sources of revenue. He manages the RENTV web site and oversees the company’s email newsletters. Prior to joining RENTV, Allen spent 10 years with the California Real Estate Journal, having worked his way up to the position of publisher, where he oversaw all advertising sales, marketing and business development for the monthly publication. He was also publisher of the annual BOMA Office Market Journal, the 250-page, resource guide distributed by BOMA of L.A. to the region’s commercial real estate professionals. Allen’s background also includes a stint as media planner at one of Los Angeles’ big ad agencies, Dailey & Associates. A Los Angeles native, Allen was raised in the San Fernando Valley and achieved his B.S. in business administration at California State University, Northridge.
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