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7/18/16
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Advertising agency Ignited leased a 55k sf, former aerospace manufacturing facility in El Segundo. The space is located at 2150 Park Place, north of Rosecrans Ave between Sepulveda Blvd and the 405 Fwy. Terms of the deal were not disclosed.
Ignited plans to use the space for expansion of its El Camp, a one-of-a-kind, co-working community. Dedicated to a single industry sector—companies in the marketing profession—the facility has a distinct summer camp vibe, from the picnic table-like workstations to the outdoor barbeque and fireplaces.
The converted creative project, which is across the street from the agency’s previous location, has been extensively renovated and features an expansive indoor/outdoor area, high ceilings, excellent parking and is walking distance to local amenities.
El Camp, which Ignited refers to as “A Creative Community Built by the Power of Curiosity,” houses the firm’s Los Angeles offices as well as more than 20 companies within the marketing profession. “Our vision was to curate a mix of complementary organizations and services, with the overall goal of working together to help each other and our clients prosper,” explained Eric Johnson, President of Ignited.
El Camp has been designed to evoke that warm, embracing feeling, with walls and floors in earth tones, furniture made from reclaimed wood instead of metal, and shade trees and fire pits in the outdoor spaces. The summer-camp atmosphere encourages Ignited and its tenants – known as “campers” – to share ideas and experiences, across teams and with other businesses, in a truly collaborative environment.
The concept has proved so successful that after less than one year, El Camp is nearly 100% occupied.
Current campers, representing companies at the intersection of marketing, media and technology, include:
• AdGram
• AGSX
• All Day Media
• ChoiceStream
• Cujo
• Digital Artist Management
• Fury
• GreenBird Energy
• Hopscotch
• Human Element
• Impact XM
• Operatives
• Ping Things
• Pipeline Marketing
• PLDT
• Positive Coaching Alliance
• Precision Dynamics International
• RainMaker Solutions
• Socialtyze
• SportUp
• Summerjax
• Timeshift Media
• Tu Visión Canal/IMC
• Visual Icon
There is no physical separation between companies and the space is very flexible, with the ability to easily add or subtract people and desks. Other onsite amenities include production and recording studios, in-house edit bays, and a library hideaway.
Savills Studley Corporate Managing Director Robert Cavaiola represented Ignited in the transaction.
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