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LOS ANGELES COUNTY NEWS
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Redeveloped Sportsmen's Lodge in the San Fernando Valley Slated to Start Reopening this Summer

5/06/21

The Sportsmen’s Lodge, a landmark retail center in the eastern San Fernando Valley, is undergoing a $100 mil redevelopment slated to begin opening to the public as early as this summer. The reinvented center, to be known as The Shops at Sportsmen’s Lodge, will be anchored by Erewhon, the L.A.-based market and café known for its extensive selection of organic, healthy, pure, nutrient-rich foods. This will be Erewhon’s seventh area location and its first in the San Fernando Valley.

Other notable tenants set to open at The Shops at Sportsmen’s Lodge this summer include Civil Coffee, Free People Movement, Madison Reed, Myodetox, Roberta’s Pizza, SALT Optics, Tocaya, Tuesday’s Sweet Shoppe, Ushi Ushi, Van Leeuwen, and Vuori. More than a dozen additional tenants (to be announced) plan to open at the center by year’s end.

The center, owned by Midwood Investment & Development, is located at the northeast corner of Ventura Blvd and Coldwater Canyon in Studio City. The original Sportsmen’s Lodge was for decades the go-to choice for many large weddings, reunions and other major events in the Valley.

“Dating back as early as the 1800s and rising to prominence in the 1940s during Hollywood’s Golden Era, Sportsmen’s Lodge was the social center of the Valley,” said John Usdan, Chief Executive Officer of property owner Midwood Investment & Development. “With upscale dining and shopping, Mid-century modern architecture and California-friendly landscaping that honor the site, and bespoke amenities and programming, The Shops at Sportsmen’s Lodge will breathe new life into this beloved site.”

Midwood tapped renowned architectural firm Gensler and design studio OLIN for the 95k sf redevelopment project, which replaces the former meeting and convention space formerly on the property. The team worked closely with the city’s Cultural Heritage Commission, maintaining the rustic spirit of the Lodge, the existing natural foliage and tree canopy, and ensuring the design to provide views of the pond, pool and nearby river from throughout the project.

"The goal was to create a charming and intimate park-like village of shops, eateries and wellness offerings buffered from the bustle of Ventura Boulevard,” said architect Rob Jernigan, co-managing principal of Gensler's Los Angeles office. “While we know the Shops at Sportsmen’s Lodge will attract guests from throughout the region, we intentionally designed the project to appeal to, and fit seamlessly within the fabric of the neighborhood.”

Creating opportunities for community, connection and convenience also were paramount in the redevelopment plan. Thoughtful tenant curation by Midwood’s leasing team has focused on tenants known for building community through store-level activations, programming, and collaboration with other tenants.

Celebrating its provenance as a gathering place for generations, the center also will include abundant open-air communal spaces throughout – including the large waterfront “Redwood Deck” – that will encourage guests to relax and reconnect over coffee, food, and conversation. These spaces also will provide venues for tenant and center events.

For convenience, The Shops at Sportsmen’s Lodge will offer abundant parking with available valet services. Situated at the heart of Studio City, guests also can easily access the center on foot or by bike, including from the LA River trail which connects to the property.






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