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7/20/18
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Nike inked a lease for a 4.6k sf store in the heart of the Melrose shopping district, for their first Nike Live concept store in Los Angeles. The new store is at 8552 Melrose Ave, on the corner with Westmount Dr in West Hollywood.
Nike by Melrose opened in July 2018 and blends digital insights with premium services to provide shoppers with a new retail experience. Using data from local NikePlus members, the store offers premium services, such as the Nike Sneaker Bar, where shoppers can talk to a Nike Expert about available footwear, try on an item on the spot, purchase, and go. Curbside returns and exchanges, the ability to reserve products to in-store digital lockers, and one-to-one personal appointments are also among the services offered.
Kazuko Morgan and Carine Mamann of Cushman & Wakefield represented the landlord in the transaction. The tenant was repped by Western Retail Advisors. Terms of the lease were note disclosed.
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