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February 15, 2019
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USCís Marshall School of Business and Price School of Public Policy Wins NAIOP SoCal USC vs. UCLA Real Estate Challenge


Now celebrating its 20th anniversary, the NAIOP SoCal USC vs. UCLA Real Estate Challenge is a commercial real estate industry tradition bringing together graduate student teams from the Ziman Center of Real Estate at UCLAís Anderson School of Business and the Lusk Center at in a head-to-head real estate competition to determine the highest and best use for a unique land site. At this yearís event, held on November 16, USCís Marshall School of Business and Price School of Public Policy took home the coveted Silver Shovel for its proposal presentation for Sky Studios.

This yearís challenge site encompassed eight acres of land at the corner of Maple and Douglas in El Segundo. The land is part of a 30-plus acre site, which contains four buildings totaling approximately 550k sf, owned by a Hackman Capital affiliate. Acquired from Northrup Grumman, the property was part of the global security giantís 84-acre office, manufacturing and warehouse complex. Hackman Capital Partners will be embarking on plans to convert the existing buildings, which are across from the Los Angeles Lakerís new practice facility and less than a mile from LAX International Airport, into a one-of-a-kind, creative-office campus.

The USC Sky Studios proposal described a project vision that would further transform and revitalize a key location for the city of El Segundo. The proposal further shared that the city is evolving from its roots as the aerospace capital of the world to one of the most sought after creative markets in Los Angeles. Drawing on the rich history and character of the site, the students proposed a state-of-the-art content and media campus to attract creatives to foster a dynamic environment. On its own, Sky Studios will provide one of the most unique spaces in all of Los Angeles in delivering multiple soundstages, an inspiring workplace and engaging amenities. In the context of Hackman Capitalís proposed office conversion and explosive growth in new forms of media, Sky Studios will act as the catalyst for the formation of the regionís newest creative epicenter.

The USC and UCLA five-person student teams presented their development ideas to an industry-leading panel of judges, who awarded points on the written and oral presentations to determine the winning team. The event, hosted by KNX anchor Frank Mottek, included a student presentation to the judges and live audience, as well as pre-game USC vs UCLA football commentary by former UCLA quarterback Cory Paus and former USC wide receiver John ďJJĒ Jackson.

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