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May 21, 2018
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Regional Retail Center in Medford, OR to Be Redeveloped


LBG Real Estate Companies has finalized plans for the redevelopment of Medford Center, a 420k sf, regional entertainment and lifestyle shopping center in Medford, OR. LBG plans to invest over $12 mil to add more than 30k sf of experiential retail and restaurant space for a variety of culinary offerings including brewery and wine-based concepts. These new offerings will be complemented by the Cinemark Tinseltown Theater multiplex and other retailers in the already 90% occupied Medford Center.

The renovation plans include completely redesigning and remerchandising the central pedestrian promenade, which has been re-branded as “The Village at Medford Center.” This new space is expected to create an exciting, entertainment-oriented environment for people to gather, shop, and dine.

Plans include a reconfiguration of tenants to allow for the additional space within The Village, designed particularly for restaurants, wine-bars and breweries with most spaces offering significant outdoor seating options. A new façade and all new hardscape and signage, additional seating and a water/fire feature will also be added.

The re-design includes glass garage door-styled roll-up storefronts allowing for multiple large, partially covered indoor/outdoor patio seating spaces in the central plaza of the center surrounding Tinseltown USA, the highly successful Cinemark-owned 15-screen movie theatre. Tinseltown, a major regional draw, is the largest theatre in southern Oregon. The redevelopment will also include an iconic and highly freeway visible tower, and dramatic signage offering significant visibility and branding opportunities for new restaurants, wine-oriented and brewery tenants, along with multiple new large monument signs at all of the primary entrances.

The center serves Medford, Grants Pass and Ashland area residents as well as the Rogue Valley’s 3.2 million annual visitors. The southern Oregon economy is in full swing as the region continues to benefit from the surging local economy and net migration to the southern Oregon area. Wine Enthusiast magazine rated the area as one of the top ten Best Wine Travel Destinations in 2016.

Medford Center is prominently located off Interstate 5 and straddled by Medford’s main Biddle Road and Crater Lake retail corridors and encompasses nearly an entire city block. Tenants benefit from the shopping center’s exceptional visibility, high traffic counts, and over 2,400 feet of street frontage. Commencement of construction is expected to start in late August 2016 with completion in late 2017.

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