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2/15/13
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Irvine-based Premier Business Centers (PBC) has introduced its new corporate brand identity and redesigned website, which more accurately represent what the company has become: the nation’s largest privately-owned office space and executive suite operator. The rebranding and subsequent website redesign are the culmination of the first major brand transformation the company has taken in its over 10-year history.
The new corporate brand underscores Premier Business Centers’ continuing growth, expanded location portfolio and increased value to its customers. PBC provides premier office space solutions that feature full-time executive offices with turn-key technology plans, part-time day offices, virtual office plans, meeting rooms and shared workspaces.
“We have world-class office locations and provide world-class service. Now, we have a world-class brand identity to go along with them,” said Jeff Reinstein, chief executive officer for Premier Business Centers. “This new look, from logo to website, distinctly communicates Premier Business Centers’ growing portfolio and product offering, and our role as a premier provider of full-time and part-time executive offices.”
The company’s new brand promise, “Premier Service. Premier Locations. Premier Value.,” succinctly conveys the value proposition that Premier Business Centers brings to the market; while the new corporate logo, with its bright green and orange colors, featuring an integrated icon of a seated figure at work, was designed to further convey the company’s core values in a design that is both modern and memorable.
The company’s revamped website (www.pbcenters.com), was specifically developed with the user experience in mind, offering visitors a natural and intuitive navigation and more options for interaction. The new brand identity and website were developed by the Los Angeles-based marketing agency Think Marketing.
“We designed the new website to allow customers to easily engage with Premier Business Centers from every page of the website,” said Mark Burge, Vice President, Marketing and Business Development for PBC. “Our goal was to create a brand and website experience that better connects with our current and prospective customers, and prepares our organization for growth and expansion.”
The launch of the new brand identity and website follows the company’s 10-year anniversary celebration as well as the announcement of two new business center locations that have recently been added to Premier Business Centers’ portfolio.
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