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4/16/08
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WARRENDALE, Pa., - April 16, 2008 - The Dallas Cowboys, whose ingenuity and reputation for excellence are the gold standard in the National Football League, have selected Mitsubishi Electric to provide all of the fully integrated high-definition LED video displays, LED fascia ribbon boards and scoring display systems for their new stadium, which is scheduled to open for the 2009 NFL Football season.
(Mitsubishi Electric was the first company to introduce large-scale video display boards. Since then, Mitsubishi Electric has been recognized as the leader in visually stunning displays for sports facilities, advertising, entertainment and communications. Commercial installations include the high-definition displays at L.A. Live at the Nokia Center; Times Square's first HD display at MTV studios; traffic-stopping marquees at Bally's and Caesars Palace in Las Vegas, and a massive 11-screen display at Times Square in New York City.)
The Cowboy's one-of-a-kind, four-sided scoreboard will feature the world's largest LED high-definition (1080p) video displays. The center-hung structure consists of four Diamond Vision(tm) video displays, with the two main sideline displays measuring 72 feet high by 160 feet wide and two Diamond Vision(tm) end-zone displays measuring 29 feet high by 51 feet wide. It will be suspended 110 feet directly over the center of the playing surface and stretch from one 20-yard line to the other.
"One of the central design elements of our new stadium is our center hung scoreboard. This unique feature will be an iconic symbol of our building for years to come," said Jerry Jones, owner and general manger, Dallas Cowboys Football Club. "When we were making the decision on whom to entrust with the responsibility of making our vision a reality, the quality and clarity in the Mitsubishi Diamond Vision boards was unmatched."
The new displays will allow fans on any level of the stadium to easily view the action, creating a premium on the value of the upper-level seats. And no matter where they sit, Mitsubishi Electric's exclusive 20-mm pixel pitch technology ensures the brightest, clearest images from any angle.
"The Dallas Cowboys are one of the most innovative teams in the NFL, and their new stadium reflects that," said Mark Foster, general manager of Mitsubishi Electric's Diamond Vision Systems. "The scoreboard is certainly going to add excitement and bring the fans closer to the game."
Mitsubishi Electric will also install nearly three-quarters of a mile of its signature Diamond Vision(tm) LEDerAd(tm) fascia. More than 3,600 linear feet of these stunning ribbon displays will ring the stadium and add a new level of excitement and visibility for sponsors.
The Cowboys are the second premier sports franchise to choose Diamond Vision(tm) this month. On April 1, Mitsubishi Electric announced it would install a high-definition scoreboard at the New York Yankees' new stadium, scheduled to open in 2009.
About Diamond Vision(tm)
Mitsubishi Electric, the Official Large Outdoor Video Display Provider of the PGA TOUR, introduced large-scale video display boards at the 1980 Major League Baseball All-Star game at Dodger Stadium. Since then, Mitsubishi Electric has been recognized as the leader in visually stunning displays for sports facilities, advertising, entertainment and communications. Recent record-setting installations include baseball's largest high-definition display at Turner Field in Atlanta; the first 32:9 ration HD scoreboard at AT&T Park in San Francisco; Times Square's first HD display at MTV studios; traffic-stopping marquees at Bally's and Caesars Palace in Las Vegas; a massive 11-screen display at Times Square in New York City; and the largest indoor HD screen in North America, the 34- x 110-foot screen at the Colosseum in Las Vegas.
Mitsubishi Electric also created and installed the world's largest LED video display, a 37- x 218-foot, (8,000 square-foot) LED board at Tokyo Race Course.
Diamond Vision(tm) Systems' US operations are headquartered in Warrendale, Penn. Diamond Vision(tm) is a division of Mitsubishi Electric Power Products, Inc., a U.S. subsidiary of Mitsubishi Electric Corporation. For more information about Diamond Vision(tm), visit http://www.diamond-vision.com .
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Diamond Vision and LEDerAd are trademarks of Mitsubishi Electric Corporation.
About the Mitsubishi Electric Diamond Vision(tm) Scoreboards at Dallas Cowboys Stadium:
Center-Hung - Sideline Displays (2)
Width: 159' 7-1/16"
Height: 71' 4-3/4"
Total LEDs: 10,584,064
Pixel-Pitch: 20mm
Screen Area: 11,393 square feet
Power Consumption: 635 Kilowatts
Screen Weight: Approx. 170,000 lbs
Video Source: 1080p HDTV
Resolution: 2,176 x 4,864
Installation start date: October, 2008
Installation completion date: June 1, 2009
Center-Hung - End Zone Displays (2)
Width: 50' 4-3/4"
Height: 28' 6-3/4"
Total LEDs: 2,088,960
Pixel-Pitch: 16mm
Screen Area: 1,439 square feet
Power Consumption: 80 Kilowatts
Screen Weight: Approx. 25,000 lbs
Video Source: 1080p HDTV
Resolution: 1,080 x 1,920
Installation start date: October, 2008
Installation completion date: June 1, 2009
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