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2/25/08
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Ideal for this ever changing investment sales market, master commercial real estate sales practitioner John Klymshyn has released a new book, “How To Sell without Being a Jerk” which shows real estate brokers how to make sales in convincing yet friendly, fun and polite manner. Published by John Wiley & Sons, the book reveals that salespeople can be assertive and effective, without rubbing people the wrong way or fulfilling the stereotype of the “jerk” salesman.
In this new book, Klymshyn analyzes the structure of a well-managed sales call and shows how to build presentations using a logical, creative design and a specific plan that will result in a long-lasting structure. Using true stories from the trenches, examples of right and wrong approaches, and plain, cut-to-the-chase language, Klymshyn dissects the ideology that makes many salespeople sell with a callous approach. At the core of Klymshyn's approach is the belief that developing the ability to read your audience is your most valuable tool when it comes to making a sale. He shows readers how to hear, read, and know what people say and what they mean.
This is the third book for Klymshyn, having previously written “Move The Sale Forward” and “The Ultimate Sales Manager’s Guide.” As the leading sales trainer for the commercial real estate industry, he has worked with most of the industry’s top brokerage firms including Newmark, Grubb & Ellis, Cushman Wakefield, Colliers International, NAI Global and Coldwell Banker Commercial, just to name a few.
John Klymshyn has been labeled: “The Business Generator” by Sales and Marketing professionals across the US and Canada, due to the powerful impact his training and coaching has had on their bottom-line Sales and Sales Management effectiveness. His no-nonsense, human approach to selling, and by extension, life in general has been adopted by veterans, rookies, and people at all levels of experience in between. John Klymshyn’s' professional selling career (which spans more than 18 years) includes stints as a recruiter, Corporate Sales Trainer, Sales Manager, Regional Manager, and production sales person. Working with companies that range in scope and sales challenges from Reynolds Aluminum to Four Seasons Hotels, from The New York Times to Grubb & Ellis, from Silver Sea Cruises to Snelling Personnel, Sales Leaders hail his “Moving Conversations Forward” approach, as “A New Revolution in Selling!”
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