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5/24/17
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Lincoln Property Company has been selected as the asset manager of the Transbay Transit Center, a regional transportation hub under construction in the heart of downtown San Francisco.
The new center, considered to be the “Grand Central Station of the West,” will be constructed in two phases. The first phase of the project will create over 100k sf of retail space in addition to a 5.4-acre rooftop park and a new bus ramp that will connect the Transit Center to an off-site bus storage facility. The second phase of the project replaces the former Transbay Terminal at First and Mission Streets with an extended Caltrain and California High Speed Rail underground, connecting eight Bay Area counties through 11 transportation systems.
The selection of Lincoln Property Company resulted from a competitive RFP process led by the Transbay Joint Powers Authority (TJPA). Lincoln will be responsible for overseeing the leasing and operations of the retail space, marketing and branding efforts for the property, and programming and management of the rooftop park.
Colliers International Group Inc has been awarded the retail leasing assignment. The Colliers team will consist of Julie Taylor, Erika Elliott and Ann Natunewicz. Biederman Redevelopment Ventures (BRV), a firm specializing in creating and operating parks, public spaces, and neighborhood streetscapes, will manage and curate programming for the rooftop park. Pearl Media will lead the media and promotional efforts for the property, including content curation, and sales and management for over 274 digital displays. Pearl will also curate custom events, experiential activations, sponsorships and mobile integration.
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