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May 24, 2020
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CBRE Acquires Custom Spaces


CBRE Group Inc recently acquired the business of Custom Spaces, a San Francisco-based, technology-focused boutique real estate brokerage firm that advises leading technology companies such as Airbnb, Cruise Automation, Medium, Gusto and Coinbase, on occupancy strategies.

Jenny Haeg, founder and CEO of Custom Spaces, will join CBRE as a Vice Chairman within its Advisory & Transaction Services business and will have a leadership role with CBREs global Technology Practice. This practice group consists of CBRE Advisory and Transaction Services professionals who collaborate to meet the real estate requirements of technology companies from Fortune 100 multi-nationals to high-growth, mid-cap companies, to emerging venture capital backed start-ups.

According to Haeg, Custom Spaces was founded to help technology companies scale and achieve their real estate objectives in a way that is consistent with their unique identity and culture. Joining forces with CBRE and leveraging their market-leading position globally and broad-based service offering, will enable Custm Spaces to do this for more clients, in more ways and in more markets.

Haeg founded Custom Spaces in 2011. In addition to the Bay Area, the firm has developed real estate solutions for tech companies in markets such as New York, Los Angeles, Tokyo and London.

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