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January 23, 2019
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Mass Equities and The Ezralow Company Acquire Development Site in Downtown Longmont, CO


Mass Equities Inc and The Ezralow Company have acquired 150 Main Street, a 6.8-acre parcel in downtown Longmont, CO. The property is slated to contain a $70 mil mixed-use development comprising four buildings. Phase One of the project is scheduled to begin immediately.

Longmont, a community located 13 miles from downtown Boulder, and 35 miles from Denver, is undergoing a revitalization of its historic old town area and river corridor. “We’re excited that South Main Station will play an important role in meeting the growing demand for new apartments and retail amenities in downtown,” said Brian Bair, Mass Equities principal and senior VP, Acquisitions & Development for Colorado.

One of the largest developments underway in Longmont, South Main Station is designed as a “slice of Americana” that echoes Longmont’s historic old-town charm, but with an updated, urban feel. Composed of diverse rustic, modern and industrial elements, it will comprise attractive communal spaces and exterior courtyards as well as 253 residential units and 10k sf of retail space in Phase One.

Amenities will include an expansive club, fitness, and yoga facility designed to occupy an unusually large space, which will accommodate multiple users with no crowding or wait times. The similarly spacious rooftop area and large pool deck offers plenty of room for outdoor enjoyment with a hot tub; grilling areas, fire pits and shade structures; a café area; an indoor/outdoor bar area; a wall of TVs for watching sports and other events; storage units; a pet grooming facility and DIY work area for bike and ski/snowboard repairs and storage.

The Ezralow Company, a SoCal-based, privately held diversified real estate development and investment firm, has built or acquired more than 12 msf of retail/office/storage and industrial space, and constructed or rehabilitated 30,000+ apartment units across the Western U.S.

“The City of Longmont has recently completed more than $100 mil of public improvements along South Main Street, the Old Town area and St. Vrain River Corridor,” said Bair. “These investments underscore the city’s commitment to the South Main area and have made Longmont and its extraordinary mountain environment an even better place to live, work, and play,” he added. In addition, Longmont is one of the first gigabit cites in the western United States with a city-owned and operated power grid and high speed (fiber) internet program called NextLight™. In addition, the city boasts the restoration and expansion of many parks and recreation areas, and participation in the development of a new regional water storage reservoir to meet future water demand.

Adjacent to Longmont's future rail and bus station (to Boulder and Denver’s Union Station), South Main Station offers direct access to downtown shops and amenities, including Dickens Farm Park on the St. Vrain River with its fishing ponds, great meadows, biking, kayaking and running trails. Longmont is also within an easy commute of several large employers, including Seagate, IBM, Intrado, Circle Graphics, Longmont United, and a new Google campus and several other brand name technology companies in Boulder.

This announcement comes on the heels of Mass Equities’ recent and significant acquisition of another Denver development site: 7.8 acres of land in Denver’s River North Arts District (RiNo). The $200 mil+ first phase of the development project, in partnership with AECOM, will include the repositioning of the existing 62k sf building located at 3060 Brighton Blvd into a state-of-the-art creative office building, taking advantage of the soaring and dramatic ceiling heights and open space already existing in the building.

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